The Grand Unveiling of ‘LOUPE’, an Exclusive Jewellery and Accessories Brand Launching on 27 May

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London, 27th May, 2015: ‘LOUPE’ a high end jewellery and accessories brand for men and women was launched at Grace Belgravia in London, a city synonymous with sophistication and luxury living. Established in India, LOUPE a global fashion brand aims to deliver jewellery with the finesse and luxury exuded by fine jewelleryCelebrated as ‘Handcrafted Luxury’, the brand showcased irreplaceable striking pieces which articulates the tale of the expert artisanal quality and exquisite design that transforms each piece of jewellery into a work of art.
True to the essence of high fashion and sophistication the maiden collection of LOUPE is inspired by the various forms of cubism termed as ‘CUBIQUE’. The key elements of this collection are cubic woods and Swarovski crystals supported by aristocratic gold bond brass metal. CUBIQUE comprise of natural wood that has been explored to create various cubic compositions encrusted with original Swarovski crystals with touch of gold bond metal. The collection is embraced with Collarpins, Bangles, Cuffs, Earrings, Neckpieces, Pendants, Rings, Brooches, Earcuffs, Hairpins for women and Cufflinks and Tiepins for men. The state of the art
pieces conceptualized and handcrafted by our designers and master artisans is a true symbol of luxury and timeless art.
The launch featured the exclusive pieces of CUBIQUE on models in the presence of crèmedela-crème of the society. Known as one of the city’s elite club, Grace Belgravia’s psychedelic interiors buzzed with excited celebs and socialites even as the media clicked away frantically.
The guests enjoyed the gala cocktail evening with live DJ music playing at the background. CUBIQUE – The maiden collection of the distinguished brand LOUPE, got a glittering launch as the city’s who’s who from the celebrity, fashion and socialite fraternity of the city thronged
the launch party.
Mr. Mayank Soni, CEO of LOUPE on the occasion said, “LOUPE is meant for those who seek a fashionable lifestyle, are stylish, sociable, young and aspirational spender. LOUPE is a brand that represents style and confidence and it perfectly complements the urban lifestyles of London’s jet-setters where fashion is a key influencer. With Loupe, we plan to showcase exquisite jewellery that has been hand-crafted by our expert artisans to create wearable pieces of art that matches the quality and style. Our collection CUBIQUE , celebrates the artistic movement of Cubism, where a simple cube has been repeatedly added, subtracted and multiplied by various design elements to create exquisite original pieces. We are hoping that people will enjoy wearing it as much as much as we, in LOUPE, did in creating it.” 
Availability and Price: The LOUPE products are available "> ranging from £150 to £1000.
Loupe is an exclusive luxury brand catering to the connoisseurs of edgy and exquisite jewellery and accessories. The design process in Loupe has been given the utmost importance to ensure the emergence of one of kind jewellery. Loupe is about beautifully translating a design from a sketch to a well-researched charmingly handcrafted piece of art that is cherished by the valued customers for its contemporary and timeless quality. Hand-crafted to perfection, each gorgeous piece of limited edition jewellery tells the tale of the expert artisanal quality and unparalleled design that translates each piece of jewellery into a work of art.